One of the main benefits of direct marketing is the possibilities of a direct response to offers, competitions, sweepstakes, etc. The success of a direct advertising measures can be easily measured. The Direct Mail Company is putting right the misperception of unaddressed direct advertising. Too high spreading losses? - Not necessarily! The Direct Mail Company offers both wholesale and retail, as well as micro-businesses, many options for reaching consumers in a targeted way.
Whether through advertising prospectuses with special offers, campaign flyers, samples, event invitations such as branch openings, open days or anniversary events – advertising materials sent by unaddressed Direct Mail Company delivery reach consumers without long lead times right where they are at the most receptive: at home.
But what must be considered to make sure that this type of advertising is popular with the relevant target group and triggers the qualified response? That’s easy: avoid spreading losses by identifying your target group as precisely as possible. This is also true for unaddressed direct advertising. Recently, the Direct Mail Company developed needs-focused segmented delivery areas for just this purpose – so-called “Directs” offers. If e.g. suppliers offer DIY, garden design, interior design and insurance want to target their advertising at the inhabitants of single-family and semi-detached homes, simply choose “House & Garden Direct”. Other “Directs” and their relevant service offers can be found at www.dm-direct.ch.
On the other hand, it is also important for direct advertising materials to offer targeted response options. In our multimedia-based world, this response can be achieved on diverse channels: by post, by phone/fax, using various online tools (email, SMS, EAN or QR code, etc.) or directly via branches. The most suitable response format depends on the user habits of the selected target group but also on whether the supplier’s current infrastructure is capable of managing the requests efficiently.
With IN-, the carrier medium for unaddressed direct advertising with a great coverage, wholesalers and retailers can also place response-triggering ads for the whole of Switzerland twice a week or package your offer in a story, which will appeal to the reader and result in a response.
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