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Roberto Blank has been in charge of sales of the IN-Folder, the carrier medium for unaddressed direct advertising, throughout Switzerland since early April.
At this year’s DMM trade fair, the Direct Mail Company and IN-Media will be inviting visitors to their target group’s living room!
«in» – the widely circulated conveyance medium for leaflet advertising in Switzerland increases its circulation yet again!
Effective today, 1 October 2015, Post CH AG is acquiring APZ Direct AG. Nearly all APZ employees will keep their jobs.
Daniel Truttmann (46) will become the new Head of Sales at Direct Mail Company AG and member of the Executive Board. He will take up the post by April 1, 2015 at the latest.
Publitest has shown it: Direct advertising with unaddressed deliveries is used a lot, perceived as interesting and significantly contributes to buying decisions. The market research company Publitest regularly monitors delivery quality, use and advertising effectiveness for direct advertising with unaddressed deliveries.
One of the main benefits of direct marketing is the possibilities of a direct response to offers, competitions, sweepstakes, etc. The success of a direct advertising measures can be easily measured. The Direct Mail Company is putting right the misperception of unaddressed direct advertising. Too high spreading losses? - Not necessarily! The Direct Mail Company offers both wholesale and retail, as well as micro-businesses, many options for reaching consumers in a targeted way.
The market research company publitest on behalf of swissdirectmail (sdm) monitors the advertising effectiveness and performance values for unaddressed direct advertising on a regular basis. Once more, the high values in the areas Attention value, Specific interest and Delivery quality are very persuasive.
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